In the process of production of the product. product is minimalistic, reliable life (MVP) to a product, it is said that in front of the risk, produce the coefficient of the return on investment is high. This so-called by Frank Rubin, and was created by Steve and Eric used extensively analyzed.

A MVP includes features and facilities, the main is that without it, the product practically, the ability to respond to needs that are based on it is designed to be. A MVP product ., but also a strategy and process for the production of products that have the capability to sell to customers. MVP cycle includes the ideas, production , etc. , collect information and analysis. This process, when led to the production of a product that a favorable market has been to achieve this deemed that the product is the possibility of life, no continues.

goals:
- ability to test the default product with the least resources
- sonic speed in learning
- reduce the time of process engineering, product
- Delivering product to customers in fastest time possible
- production version of the base for next products