Marketer, try to use new approaches in marketing include platforms, data management, etc. data that available have the better of the past to serve the fall and of the profit creation.
one of these practices, the use of DMP or Data management platform (platform, data management).

quoted from the web site, Marketing Tech News, results of a new survey show that 68% of brands, etc., agencies and publishers, now at least from a DMP to obtain new revenue from the data they use.

It is likely this figure in the year 2018 to 92%.

in a study by ExchangeWire and Weborama. it was found that five years after the introduction of the DMP, now the platform, to a the main part of the process of digital marketing companies have become.