Pay per click or CPC, the name of a model of internet advertising in which visitors advertising to the website, mobile app or media other are guided, and the ad provider based on number of clicks and a visit to the media, your advertising cost will pay. This, in time, their innovations in the industry, internet advertising was considered, and to review alternative methods to the traditional banner ads (duration) and pay per number of views. Advanced models more and more complex pay per click is also now in operation that are, for example, could be to pay per lead to purchase noted.

companies Google, Microsoft and Yahoo project, Google Adwords, Microsoft adCenter and Yahoo! Search Marketing from this model benefit.